About FABL.
Fabl is for the people who reread the same series every year, who have strong opinions about what a character deserved, and who notice when a detail is wrong. Each arrangement is designed around a single character or story, with flowers chosen to reflect who they are and how their story unfolds, guided by the meaning and language of flowers.
It's for the readers, the writers, and the lovers of pretty things.
The Origin Story.
By Kim Dazey
English class was always the place that felt like home to me: reading, writing, critical essays -- even grammar. I've loved stories my whole life, and I've never been able to stop this from bleeding into other areas and interests in my life. And when becoming interested in gardening and plants? I wondered what a garden would look like for each Hogwarts house. Pinterest was my friend, as I thought through how each one could showcase the aesthetic through each month of the year.
Around the same time, we were already designing arrangements from the flower harvest at Five Petal Fields, our flower farm in Crystal Lake, Illinois. Further falling in love with the art of floral arranging, I made the leap to floristry full-time.
And after becoming a certified florist? I mapped out arrangements for each house, fairytale princess, and started to dream about the other works I've read, thinking about each bloom and how floriography could further tie a bow on the design. And FABL was born.
It's where my experience and education in design and branding meet my more than a decade of gardening and flower growing.
Our Team.
Kim Dazey
CoFounder, Lead Floral Designer
Jason Dazey
CoFounder, Operations Director
Diane
Associate
Marjorie
Seasonal Associate